Celebrating Audi History at Keyes Audi

Being Audi dealers, we know that shopping for an Audi vehicle in Los Angeles is a lot of fun. Every day, we see the joy on the faces of people who want a 2017 Audi vehicle and find the exact model that suits their lifestyle. We also see the comfort consumers enjoy when they know we’ll be here for all of their automotive needs for however long they own their Audi automobile.

One of the things that makes shopping for an Audi automobile so enjoyable is that we’re able to share some of the Audi brand’s history. When you’re familiar with the history of the brand we proudly represent, it makes you appreciate how vehicles such as the 2017 Audi A3 and the 2017 Audi A4 came to be. While you may think it’s silly to say the origins of these vehicles coincide with the Audi brand’s humble beginnings in the early 1900s, it’s easy to see how all of the automaker’s cars have evolved into what they are today given the car manufacturer’s long-established reputation for innovation.

The history of the Audi brand began when August Horch established Horch & Cie. in Cologne, Germany in 1899. While Horch was successful at building his first car with his company, he left Horch & Cie. in 1909 after a disagreement with the company’s board of directors. As Los Angeles, CA Audi dealers, we love telling this part of the Audi brand’s history – because his last name was trademarked and part of his former company’s name, Horch used the Latin interpretation of his surname for the company he would start after his departure from Horch & Cie. As a result, the Audi name was born.

Given his participation in the Austrian Alpine Runs, it only took a few years for August Horch to make the Audi brand recognizable internationally. While Horch left the company shortly after the first World War, the car manufacturer went on to manufacture the world’s first production car with left-hand drive in 1921, the Audi Type K.

When you visit our Los Angeles, CA Audi dealership, we’ll explain that the Audi brand as you know it today was formed in 1932 when four independent automakers, Audi, DKW, Horch, and Wanderer, joined forces to form what is now known as Audi AG. The Audi brand’s emblem, four linked rings, is derived from this fortuitous union.

Over the years, the Audi brand has made noticeable innovations, including the development of its Quattro all-wheel drive system, which is available in the Audi A3 and many other Audi cars. Throughout its storied history, the car maker has been driven by core values which are evident in the vehicles it makes today. The Audi brand has always striven to produce beautiful, intelligent vehicles that incorporate state-of-the-art technology while providing top-of-the-line performance without compromising on quality.

We share these values and we see traces of the automaker’s history in every 2017 Audi vehicle we sell or lease. To get a hint of the history of the Audi brand, visit Keyes Audi to take an Audi automobile for a test drive today. You’ll be able to sense the historic innovation that remains a hallmark of the Audi brand.