Audi Brand Is Back as a Sponsor of the Emmy® Awards

From the salespeople who can help you find a 2017 Audi vehicle you’ll love to the technicians in our Audi service center, our administrative team, our finance experts, the people in our parts department, and our managers, we’re all excited that the Audi brand will once again sponsor the Emmy® Awards. The carmaker has developed a three-spot television campaign entitled, “Audi Orchestra,” for the event.

This is the seventh consecutive year the automaker will sponsor the awards show that celebrates the very best on TV. The Audi brand is the official sponsor of the Television Academy. This means you’ll see TV’s brightest stars being transported by Audi cars before and after the Emmy® Awards.

In the three-spot “Audi Orchestra” campaign, viewers will hear the engines of three Audi vehicles perform the theme songs to several shows. The theme songs and the shows they were used for are listed below:

  • “Where Everybody Knows Your Name” from “Cheers”
  • “Theme from Star Trek” from “Star Trek”
  • “Love Is All Around” from “The Mary Tyler Moore Show”

“Over the last several years, the wide array of captivating television programming has re-engaged America, so we wanted to celebrate the progressive role television plays in our culture as the automotive sponsor of the 69th Emmy® Awards,” said Loren Angelo, Vice President, Marketing, Audi of America. “The annual Emmy® Awards are a recognition of the power of television. ‘Audi Orchestra’ pays tribute to three of television’s most memorable shows with an interpretation of each theme song uniquely performed by the engines of our Audi products.”

We’re really excited to see the Audi brand’s creative, musical commercials during the Emmy® Awards and we hope you’ll tune in to see them during the prestigious awards show. We also hope you’ll visit our Audi dealership near Santa Monica to see our inventory of Audi cars. Stop by Keyes Audi to find a 2017 Audi vehicle or a car from the 2018 model-year today!


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