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Audi Brings Home Two Wins in J.D. Power APEAL Study

Audi once again has been recognized for high quality and superior auto manufacturing by J.D, Power and Associates, who named the German automaker its third-best nameplate of the year in the J.D. Power APEAL (Automotive Performance, Execution and Layout) Study for 2014. The company provides performance improvement, social media and customer satisfaction insights and solutions to companies across the globe, processing millions of study and survey responses every year. This honor comes just months after receiving its first Vincentric Best Value in America Luxury Car Brand award.

The J.D. Power APEAL Study, conducted by one of the most trusted names in the survey business, measures ratings given to automobiles not by critics, but by owners themselves. New-car owners and lessees who took part in the study graded their vehicle on over 70 different attributes ranging from fuel economy to how attractive the interior is. The scores are then combined and ranked on a 1,000 point scale.

J.D. Power spent four months collating the responses from over 86,000 people, asking them about their experiences with their cars in the first 90 days. Out of a possible score of 1,000, Audi finished with an average of 858—only four points behind the second-place finisher and 64 points above the industry average.

Not only did Audi place third overall, it also won two specific awards. The Audi A8 took home the award for Top Rated Premium Car; the sedan that gave a grade of “A” for its “impressive performance, comfort, high-tech features and impeccable build quality” beat out the Mercedes-Benz S-Class and BMW’s 7 Series to take the top spot.

The Audi Q5 also captured the honors for Top Rated Compact Premium SUV, moving past the Acura RDX and the BMW X1 to beat out seven other vehicles in its class. The Q5 was named US News and World Report’s 2014 Best Luxury Compact SUV for Families on the strength of its premium interior, excellent and responsive engine, and agile handling with a smooth, comfortable ride to go with it.

The Audi A5 and Audi A4 also finished second and third respectfully in the Top Rated Compact Premium Cars category, while the Audi A7 and A6 also finished in the 2nd and 3rd positions in the Top Rated Midsize Premium Cars division. Overall, Audi came away with two segment wins, two second-place finishes and two third-place finishes despite only competing in five categories.

For Audi, the recent awards are no surprise. The company finished in the top three in J.D. Power’s APEAL study in 2013 as well, but 2014 became the showcase for Audi’s current crop of cars. If recent performance and reviews are any indication, Audi will be a strong contender both in the U.S. and abroad for years to come.


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