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The 2014 Audi A8 and 2014 BMW 740 Go Head to Head

The 2014 Audi A8 and the 2014 BMW 740 are both luxurious sedans that will appeal to a wide variety of demographics. Each has ample space, comfortable seating and an array of high tech bells and whistles. When pitted side by side, the Audi A8 comes out on top for a variety of reasons. Below, we take a look at the details of each sedan and reveal why the Audi A8 is the better choice.

The Audi A8 has more horsepower than the BMW 740. The Audi A8 comes in at 333 horsepower compared to the 315 horsepower provided by the BMW 740. Each sedan has a 3.0 liter engine with six cylinders. Both are equipped with an eight-speed automatic transmission, yet the Audi A8 provides drivers with the power and traction of all-wheel drive. The same can’t be said of the BMW 740 which has rear-wheel drive. The two sedans have nearly exactly the same fuel economy as well. The Audi A8 achieves 18 miles per gallon in urban spaces and 28 miles per gallon on highways, while the BMW 740 comes in at 19 miles per gallon on city roads and 29 miles per gallon on highways.

Safety Features
While both vehicles have four doors and seat five, the Audi protects its occupants much better. It comes with a driver’s airbag, a passenger air bag, a side head airbag, a rear head airbag and a rear body airbag. There’s also a four wheel anti-lock braking system, four wheel disc brakes, brake assist, traction control, electronic stability control, child safety locks, daytime running lights, night vision, integrated turn signal mirrors, a blind spot monitor, a rear center three point seat belt, an immobilizer, a lane departure warning system and much more.

The BMW 740 has its fair share of safety features as well, including driver and passenger front impact airbags, active head restraints, parking cameras, a blind spot warning system, an anti-lock braking system, a lane departure warning system, an immobilizer and a rear center three point seat belt. There’s also a BMW Assist emergency communications system with an emergency response button, automatic crash notification, stolen vehicle recovery and remote door unlock.

Bells And Whistles
The Audi A8 comes with standard niceties like AM/FM/HD/Satellite radio, a power trunk lid, theft deterrent, push button start, a power rear sunshade, navigation, radio steering wheel controls, automatic air conditioning, seats with pneumatic massage, a window grid diversity antenna, an in-dash mounted CD player and DVD player, Bluetooth connectivity, a premium amplifier and a six month subscription to Audi Connect‘s real time news, weather and traffic updates.

The A8 also features a power retractable eight-inch display with crystal clear imagery. Upper level trims include a panoramic sunroof, a rear seat entertainment system, a 19-speaker Bang & Olufsen stereo system, a rear seat refrigerator, adaptive cruise control and four-zone automatic climate control.

The BMW 740 comes with cruise control, automatic climate control, leather upholstery, an auto-dimming rear view mirror, heated power front seats, a wide screen display, Bluetooth connectivity, a 12-speaker audio system, satellite/HD radio and navigation. Other options are available with higher level trims at an extra cost.


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