05-08-14

Audi Named Best Value Luxury Brand by Vincentric

In a stunning victory, Audi captured its first Vincentric “Best Value in America Luxury Car Brand” award in 2014 on the strength of four Audi models winning awards in the premium range.

The award comes from Vincentric LLC, a company that provides data to such clients as General Motors, Toyota, Kiplinger’s Personal Finance, Business Fleet Magazine, Mercedes-Benz USA, and BMW of North America. It measures and analyzes the overall cost of owning and operating each specific vehicle and the impact it has on the value of the car.

While the Audi brand has long been known for quality luxury automobiles, 2014 was the year that it placed four cars at the top of Vincentric’s ratings—the 2014 Audi Q5 crossover and the2014 Audi A7 sedan both with Audi’s TDI clean diesel engine that cuts emissions by 12 percent, the R8—Audi’s flagship two-door coupe, and the 2014 TT Roadster with all-wheel-drive, fully powered soft top and turbocharged 2.0 liter engine.

The Audi Q5 TDI led the way with the lowest fuel costs in its class, capturing the Premium Mid-Size Crossover award with a cost of ownership almost $5,000 under what was expected. It defeated 15 other vehicles in its class with not only low fuel costs, but an engine that goes from zero to 60 in 5.8 seconds and an interior made with what Car and Driver called “excellent materials, intuitive ergonomics, and great outward visibility”.

But the Audi A7 TDI isn’t bringing up the rear in its class; Edmunds.com said “dollar for dollar, the 2014 Audi A7 is one of the best cars you can buy”. The A7 TDI goes from zero to 60 in 5.5. seconds, gets 29 mpg in combined driving and even has a system that will warn the driver, tighten the seatbelts and close the windows if a possible accident is detected, Combined with Audi’s classic styling and an luxury interior that Edmunds called “handsomely designed and tightly constructed, with excellent materials quality evident throughout”, the A7 TDI took first place in the Premium Large Sedan category.

The Audi R8 bested 34 other competitors for its award in the Prestige class, with ownership costs 12% less than expected and a 5-year depreciation rate that is the lowest in its class. But it also goes from zero to 60 in a stunning 4.2 seconds, has all-wheel-drive and a base engine that produces 430 horsepower. Car and Driver wrote “the R8 coupe…retains that classic sense of purpose that makes driving at any velocity balanced and fun.”

The Premium Sports Car category had traditionally been won by the Chevrolet Corvette but this year, the Audi TT took home the prize. With fuel economy that is best in its class and ownership costs $2,000 less than expected, it already stands out—but it also comes with a six-speed automated manual transmission, loads of standard features, all-wheel-drive, a turbocharged 2.0 liter engine and a driving atmosphere that Kelley Blue Book called “year-round driving excitement in an affordable package that is both aggressive and luxurious”. Numerous safety features complete the Audi TT package.

Overall, the 2014 Audi lineup offers great variety for any driver out there. It is easy to see why Vincentric honored Audi with the “Best Value in America Luxury Car Brand” award. With a combination of style, performance and value Audi is redefining what it means to be a luxury vehicle.